The Living Dead

08/16/2013

We all know that celebrities can pull in a boatload of money while they are alive.  By published accounts, celebrities such as Beyonce, Lady Gaga and others can make $50 million or more a year.  That's not chump change.

The earning power of some celebrities - those that achieve "icon" status - does not end when they die.  In fact, some dead celebrities can make more then they did when they were alive (and more then other living celebrities).  For example, Elizabeth Taylor's estate made approximately $210 million in 2012.  Michael Jackson's estate made around $155 million (and by most reports, Jackson was in debt when he died). 

Marilyn Monroe's estate has been working on a new angle in the dead celebrity market despite the fact that she has been dead for over 50 years.  The Monroe estate has apparently agreed to partner with a brand developing and licensing company to create a "Digital Marilyn." This "Digital Marilyn" will be created using computer generated technology. The goal is to develop the dead actress's digital self so that it can be used in a full length feature film. 

Interesting ....

Can a dead celebrity win an academy award?  If so, would "Digital Marilyn" be able to give an acceptance speech?  Will "Digital Marilyn" be able to remake "Some Like it Hot" only now it can be called "Some Like it Dead?"